How Custom Printed Boxes Help Boost Your Brand Visibility

It’s possible to develop a decent product, but you have to make it obvious for customers to identify your brand and to remember it after they’ve bought it. Packaging is important in facilitating that connection. The colors, logo, product information, and the design itself provide people with something familiar to which they can relate your business. Retailers, small businesses, and eCommerce brands need to be aware of the potential of custom printed packaging for making their brand stand out when packaging products.

Printed boxes help your customers recognize your products, create a consistent brand image, and share your business through sharing or re-use of your packages. However, what makes an ordinary box into a valuable marketing tool? Let’s now see how this can be practically applied and how it can help you boost your brand visibility.

What Are Custom Printed Boxes?

Custom printed boxes are packaging boxes that feature a company’s logo, brand colors, product information, images, and more. They can create a visual image that customers can identify with the product. The point is that the packaging must be recognizable and yet be useful for the product contained within. The outside of the box, inside panels, or both can be printed.

Why Custom Printed Boxes Matter for Your Brand

There are a few ways through which you can push your brand to more people.

1. Create a Consistent Look Across Your Packaging

For a consistent look across the packaging, you have to start with your visual and branding elements. The box for one product cannot have a logo placed somewhere else in different colors compared to other boxes that feature your logo in the middle. The repetition of these elements helps establish memory in customers’ subconscious minds.

To see how this works in practice, read how custom printed boxes help build your brand identity.

2. Help Products Get Noticed on Retail Shelves

In a retail outlet, you’ll discover a lot of competing products in the same area.

The first rule of brand packaging design is that there must be a hierarchy. Place the brand and product name prominently to make them easy to find for shoppers.

If you run a candle brand with custom candle boxes, you will use a common palette of colors except for the different scents and variations you offer. You can present multiple SKUs with the help of different labels as well.

Custom retail boxes can take these design decisions to the retail store. The idea is to make it recognizable without filling the package with other graphics.

3. Create a Memorable Unboxing Experience

The delivery package can be the first time a customer is physically exposed to the brand for eCommerce companies. For eCommerce companies, branded packaging can impact the way that people recall that purchase.

Having the logo on the lid, a quick thank you note, or a matching graphic on the inside of the order can make the order seem more thoughtful. Custom inserts will also help to keep products in order, as well as prevent shifting during transport.

A company selling custom jewelry boxes, for instance, could print a mailer and place a smaller branded box into it. A beauty firm might publish brief care directions beneath the lid.

These pieces provide customers with further chances to link the packaging with the company. Some may take photographs of, or post, an attractive package online. For more ideas, explore stylish custom packaging boxes for product presentation.

4. Communicate Useful Product and Brand Information

If you’re talking about printed packaging, it’s not all about putting on a logo. Packaging can convey to the consumer the usefulness, benefits, and use of a product. This is relevant for companies that sell in sectors where regulation is significant, such as food, medicines, cosmetics, etc. Store critical information in an easily accessible place.

Labeling can assist customers in identifying the product, make it a part of your brand, and provide them with easy information that they can use.

Benefits of Custom Printed Packaging for Businesses

There are various advantages that custom printed packaging provides to businesses. Starting with the most important benefit, it offers a uniform brand image across multiple selling channels. The unique color and unique tagline printed on your box become your symbol. Customers seeing the same color somewhere else will recall your brand. Moreover, printed packaging also markets your brand when you deliver to customers’ doorsteps or during takeaway orders. This is a window of free marketing and brand visibility to other people who have not purchased your product. Focus on easy-to-open packaging designs. This also helps customers enjoy the whole purchasing experience.

Which Businesses Can Benefit from Custom Printed Boxes?

While the design and the packaging needs may vary from industry to industry, custom printed boxes can be used by businesses in a number of industries.

• Cosmetic companies can use custom cosmetic boxes. They can display product names, ingredients, instructions for use, and brand graphics.
• Custom food and beverage boxes can be used to label products, convey important information, and ensure uniformity.
• Brands can utilize branded mailers and product boxes to make a recognizable look for online orders and retail purchases.
• Businesses that sell electronic products can print setup instructions, safety information, and much more.
• Printed packaging is also suitable for subscription brands and custom gift packaging companies. Recurring orders can be aided by coordinated graphics, interior printing, and inserts.
• Custom boxes for small businesses are a chance to create a recognizable brand image without being dominated by advertising.

Important Design Elements for Brand-Boosting Packaging

There are some design elements that directly impact ease of recognition and understanding by customers.

• Place your logo where it’s visible.
• Keep the design simple.
• Make sure brand colors and typography are consistent, and the visual hierarchy is prominent.
• Make use of product photos, drawings, and patterns to convey your brand style.
• Use digital, offset, and flexographic printing for different production requirements. Here is a comparison of CMYK vs PMS vs digital printing for custom boxes.
• The font, dimensions, and design of your boxes should be uniform.

When all these elements come together, packaging becomes easier to recognize and remember by the customers. The redesign by GoodPop shows how a strong visual identity is beneficial. Designalytics found that 75% of category buyers liked its new packaging, and that sales rose 40% YoY following the redesign in 2021.

Common Packaging Design Mistakes to Avoid

There are a number of common packaging design mistakes to avoid.

Even a very good concept for a brand name can go wrong with an inadequately designed package. These are some of the more common pitfalls to be avoided:

• An excessive amount of messages, graphics, and colors overloads the brand and product.
• Small print, low contrast, and decorative lettering can make important information difficult to understand.
• Over-measuring or under-measuring the box can lead to higher shipping costs or product damage.
• Designs shouldn’t be compromised when it comes to print and finishes (such as UV coating in packaging); they must always be designed to provide the protection and strength that the product needs.

Strengthen Your Brand with Custom Printed Boxes

Repeated recognizable experiences increase the visibility of the brand. When you use custom printed boxes, your logo, colors, product information, and overall presentation will link together on retail shelves and in all of your customer deliveries. The most helpful designs are those that achieve a balance between brand awareness, protection, and information for customers.

Packaging Eagle offers custom box packaging for custom retail boxes, eCommerce orders, custom food and beverage boxes, custom cosmetic boxes, and more product categories. We can discuss styles, materials, printing, and finishes for your box that will meet your product and brand requirements.

Take a look at Packaging Eagle’s custom packaging solutions and get a starting point for your next packaging project. Not sure where to begin? Read how to choose the right packaging for your product and the types of packaging and which one suits your business best.