Stylish Custom Packaging Boxes for Product Presentation

A good packaging design can influence a customer’s purchase decision. In fact, a 2018 Ipsos survey found that 72% of American adults said product packaging design often influences what they buy. You might think of stylish packaging as an afterthought, but it could mean the difference between catching a shopper’s eye and losing a potential customer in a retail store.

The same applies to online orders, where the packaging is often the first physical impression customers get when their parcel arrives at the doorstep. Stylish custom packaging boxes give you a chance to make that first impression count. In this blog, you’ll discover how to choose the right box style, materials, colors, and finishing options to present your products in an appealing way. If you are just starting out, also read how to choose the right packaging for your product.

Why Do Customers Prefer Stylish Custom Packaging Boxes Over Simple Ones?

There are several reasons why customers prefer to choose stylish custom packaging boxes over simple ones. Stylish packaging creates a first impression of a product. Thoughtful packaging and good design make the product look more valuable.

Additionally, trust is also built with consistent colors and branding. Customers start remembering your brand. This way, you are not only investing in quality packaging but also marketing your brand one way or another. Custom package design can start the conversation about the product on social media, which in turn can attract more customers. Learn more in why branded packaging matters.

What Makes Custom Packaging Boxes Stylish?

“Clear” is the universal quality of an effective packaging design. The logo, colours, text, and artwork should relate to one another and not vie for attention.

1. Color and Typography

It is necessary to maintain consistency in brand colors. A neutral palette and minimal typography can be a good option for a custom cosmetic boxes brand, whereas a children’s brand might opt for a more vibrant colour palette and playful graphics. It is essential to ensure that the text is readable and that it maintains a good hierarchy.

2. Layout And Spacing

Put the logo and product name in a place where customers can easily find it. Allow sufficient room for key elements so the design does not appear cluttered.

3. Box Shape and Structure

The general appearance and feel of the package is influenced by the opening style, proportions, and overall shape. A drawer-style box is different from a folding carton, as it offers a unique opening experience. The creative shapes, like occasion-based or geometrical like hexagon boxes, these aspects also add to the presentation.

Benefits of Stylish Packaging for Product Presentation

When starting up a new business or a new product, it’s important to make a good first impression and make your product more appealing. Packaging can help you achieve that. These are some of the benefits of investing in your products with premium packaging boxes.

1. Builds Brand Recognition

Branded packaging boxes can allow businesses to put their logo, colors, and other visual information on the custom boxes. Product Lines can be recognised throughout the market thanks to consistent designs. See how custom printed boxes help build your brand identity.

For instance, a candle retailer can apply the same logo positioning and typography to the lavender, vanilla, and citrus custom candle boxes. It can be different colors for each scent and the same color for the design. Read more in custom candle boxes: how to create premium packaging.

2. Improves Retail Shelf Presentation

Packaging may be the shopper’s first encounter with the product. The information and artwork must be legible and structured so that the buyer will know what is in the box. There are numerous retail packaging box styles that will help you accomplish this goal.

3. Makes Gifts Ready to Give

Boxes with handles and decorative add-ons like ribbons reduce the need to buy gift wrap. Custom gift boxes can suit different occasions like holidays and corporate functions. If you are packaging multiple items, inserts also help to make it look organized.

4. Gives Online Orders a Better Presentation

Packaging is a part of the customer experience for online businesses. Fitting boxes, tidy contents, and easy access to the box are more convenient when you receive the product.

Details can be added to the package by printing interiors, by using branded tissue paper, and by using an insert. But any additions would be relevant to the product and budget and not wasteful or make it harder to get the contents out.

Most Common Box Styles for Different Products

The kind of box required will vary based on the product size, weight, fragility, and selling environment. These are the most common options and provide different packaging needs.

• Mailer Boxes for Ecommerce and Subscription Products
• Tuck Boxes for Lightweight Retail Products
• Rigid Boxes for Premium Products
• Display Boxes for Retail Counters
• Custom Gift Boxes for Special Occasions

Materials, Printing, And Finishes That Impact Appearance

The material, printing and finish will determine how your product is viewed by your customers. For some, a simple kraft box would look more natural, for some, a shiny color or a metallic finish would bring a more luxury look. Everything from these materials to the printing techniques and finishes should be taken into account, when designing a packaging solution for your product and your brand. For printing, compare CMYK vs. PMS vs. digital printing.

Stylish Packaging Ideas by Industry

No matter the type of product you sell, the packaging structure will be different. You might even have to get multiple designs for the same product but in different sizes. Small tuck boxes with simple graphic design and foil details can be used for cosmetic products.

Shirt boxes, or custom mailer boxes with branded tissue paper, can be used by apparel brands. Printed paperboard packaging that is appropriate for the product and handling can be used as bakery boxes, take-away boxes, or as printed packaging for food and beverage boxes.

For gift businesses, high-end boxes for gifts and gift inserts are great ways to arrange multiple products, while for ecommerce brands, branded mailers and product placement are the priority. Window boxes can be useful in retail products for providing peephole views of the product inside the package prior to opening.

In all instances, the design should be appropriate for the product and its purpose. For the food, the appropriate requirements for the food contact materials, protective features, and labeling shall be fulfilled.

Final Thoughts

Making your packaging stylish is totally a subjective case. It doesn’t need to be the same as other brands, it’s about developing your own framework. There are a few things to be concerned about, including typography, colour scheme, and ensuring the boxes match the selling channel and product being packed. Start with the product’s needs and then select design elements that would suit your brand and finances. Or check out our custom packaging section or call us to discuss what kind of box, size, material, and printing you might want, and we will be able to let you know if we can or not.